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hello from hoop!

At hoop, our mission is to modernize relief & recovery and make fitness a part of your daily lifestyle. We make range of natural, effective, amazing products for topical pain relief, muscle recovery, and sleep support to help India #LiveActive.

Pain Relief | Muscle Recovery | Good Sleep

RELIEF & RECOVERY

Staying fit, living active: these are values core to hoop.

#LiveActive is not just a brand philosophy but a way of life!

Whatever your preferred mode of movement, gym or running, sports or yoga, hiking or dancing, an active lifestyle is a well-rounded lifestyle.

Where do we come in? It’s simple. We make it easy for you to #LiveActive by making your relief, recovery, rest routine effective & amazing.

PV Sindhu hoop cooling cryotherapy magnesium muscle recovery lavender sleep
hoop founder twinkle uppal saharsh agarwal

MEET THE FIRST

HOOPSTERS!

For two college kids who started dating in their teenage years, our lifestyles have come a long way! Once a rare occurrence, our backs would hurt after an intense workout, muscle pain became regular. Always on the go, our bodies never felt relaxed.

While these pains have become common, there were no innovative wellness products which fit active India’s lifestyle. We wanted to be active, stay fit, play sports daily - we didn’t want anything to compromise our love for movement.

Two problem-solvers at heart, we decided to build a brand with a purpose #LiveActive

~Twinkle & Saharsh ⭐

hoop name progress grit hard work

When working towards a goal, it can feel like we’re going around in circles. You could be working hard everyday, not see results, and wonder: what’s the point?

But progress is not linear. You think you’re jumping through hoops, but these hoops are what take you miles from where you started.

We realised health moves in the same hoops. So, we decided to call ourselves hoop!