Hey there! We are Twinkle, Saharsh, Nona - the family trio behind hoop. We are self-proclaimed fitness enthusiasts, but definitely of the "friendly next-door neighbor" variety. You won’t find us preaching extreme diets or grueling, unrealistic fitness regimes. Our philosophy is simple: trying every single day to be just a little bit happier and healthier than the day before, by creating daily wellness routines that people genuinely love to show up for.

How it All Started

The roots of hoop go back to college, where Twinkle and Saharsh first met. Sharing the same age, a massive drive, and a mutual love for active living, we eventually got married and spent years navigating the high adrenalin, fast-paced corporate world as ex-McKinsey consultants. We knew firsthand how difficult it was to balance a demanding career with the desire to stay active, move freely, and get a good night's rest.

Enter Nona, Twinkle’s sister. Being six years younger, Nona brought a completely fresh perspective to the table. As a best selling author and content creator, she understands the pulse of the modern lifestyle, the power of emotion, and the importance of creating daily rituals that feel like a warm hug rather than a chore. Despite our different opinions, the three of us kept coming back to the same problem: the wellness industry felt too extreme, too clinical, and honestly, devoid of joy. We realized that the only routines that stick are the ones you look forward to. We wanted to change how India approaches well-being. We wanted products that felt effective, a brand we could trust, and a feeling we could enjoy. So, we decided to build them. Let’s #LiveActive, together.