Circular: GST Rate Reduction – Pricing Update

Circular: GST Rate Reduction – Pricing Update

Company: Hedso Health and Wellness Private Limited
Brand: hoop
Date: 22nd September 2025

Dear Partner,

Pursuant to the 56th Meeting of the GST Council, the GST rate on certain Ayurvedic products has been reduced from 12% to 5% with effect from 22nd September 2025. In accordance with Section 171 of the CGST Act, 2017, Hedso Health and Wellness Private Limited confirms that the benefit of this reduction is being passed on to consumers.

Product Pricing

The following illustrate our approach:

Example

Old MRP (incl. 12%) 

Base @12%

Commensurate MRP (incl. 5%)

Recommended Selling Price (incl. 5%)

Expected Benefit

Actual Benefit

Comment

Product List 1

₹490

₹438

₹459

₹396

₹31

₹104

Higher than expected

Product List 2

₹440

₹393

₹412

₹396

₹28

₹44

Higher than expected 


As seen above, the actual benefit provided is higher than the expected benefit from the GST rate reduction.

Product List 1 – hoop Pain Relief Spray (80 g), hoop Pain Relief Roll On (50 ml)

Product List 2 – hoop Roll on for Headache (10 ml), hoop Pain Relief Patch (5 patches of 70 sq. cm each), hoop Pain Relief Gel (80 g), hoop Balm for Headache (10 g) and hoop Herbal Inhaler (15 g)

We request all our marketplace partners and distributors to ensure the final selling price is in no circumstance higher than INR 459 (for product list 1) and INR 412 (for product list 2)


For Hedso Health and Wellness Private Limited
CIN: U85100DL2022PTC396988